Cashel Palace:
Whiskey
Our brief was to create a brand and packaging concept for an exclusive Irish Pot Still Whiskey for the The Cashel Palace Hotel in Tipperary.
A whiskey crafted from barley grown in the Golden Vale at Coolmore stud farms, distilled by the local Tipperary distillery and matured for three years in first-fill Oloroso sherry casks.
Through our discussions with the team, we explored how we could celebrate the equine excellence of the hotel's owners, and the provenance of local barley and distillation, into something fitting for the hotel itself.
The typographic inspiration came from lettering found in the Rock of Cashel, which overlooks the hotel. The chiselled letter forms evoke heritage and permanence. These were meticulously rendered in a gold foil which referenced the religious manuscripts used by the former residents of the Palace. This was further embellished with religious iconography. The colour and the diagonal stripe of the label is inspired from the owners own racing colours.
Now available to enjoy at The Cashel Palace.
Outputs: Packaging / Brand Identity / Photography
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