Buíon: Brand Identity

Buíon
Phort Láirge

We're proud to have partnered with Buíon on their new brand identity. It's our belief that not-for-profit organisations and charities deserve top-tier, strategic branding. This isn't about vanity; it's about efficacy. A strong brand is a vital tool that enables organisations like Buíon to help them communicate clearly, build trust and authority, and further their cause.

Ultimately better branding leads to better communication, greater reach and more success in achieving their mission to support communities in Waterford.
We helped Buíon implement their name in line with the government's directive to feature Irish first as the official name for state-funded organisations. This acknowledges our national identity and gives the brand a distinct, meaningful sense of place and purpose. Buíon is an Irish word for people working together in partnership.

Our work on the project included brand strategy, naming, brand design, supporting collateral and brand guidelines. Working closely with a core team and also getting the entire organisation behind the rebrand really helped to propel it into a project that truly reflects who they are and a powerful tool to help their work everyday.