Nano Shower:
Product packaging

Nano Shower:

The Nano Shower by ‘Well’, brings professional-grade water filtration into hair salons and the home, to help revitalise skin and hair health.

Our challenge was to position a utilitarian fixture into the health and wellness space. The brand identity and packaging needed to speak to their audience, already familiar with the world of modern cosmetic, wellness products and services. The solution centres around a precise visual identity anchored by a custom logotype, blending fluid, droplet-inspired contours with clean lines that combine science with lifestyle.

Well:
Brand identity

Well Water:

A company founded by two friends bringing decades of experience in water treatment and product development. With a mission to reduce single use plastic, cut waste and to help people to enjoy purer water.

‘Well’ bring cleaner drinking water products, alongside their hair and skin systems, that are designed to make a real difference. 

We began the conversation, initially working on a large scale water purification system, which gradually morphed into a branding project. We developed the ‘Well’ logo to be deliberately simple, confident and fluid, designed to express both water and wellbeing in a single memorable form.

The custom “W” icon is formed from soft, rounded shapes that visually suggest water droplets. The geometry creates a human, approachable character, helping the brand feel accessible rather than overly technical. The lowercase wordmark feels modern, friendly and uncomplicated.

The logo is highly scalable and versatile and also prints very small onto their products and packaging. 

Outputs: Brand Strategy / Brand Identity / Packaging / Copy Writing / Illustration

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